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Data strategy : how to profit from a world of big data, analytics and the internet of things / Bernard Marr.

By: Publisher: New York : Kogan Page, 2017Description: ix, 186 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780749479855 (pbk.)
Subject(s): Genre/Form: Additional physical formats: Online version:: Data strategyLOC classification:
  • HF54.5 .M37 2017
Contents:
About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.
Item type: BOOKS
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Holdings
Current library Home library Call number Status Barcode
Alfaisal University On Shelf Alfaisal University On Shelf HF54.5 .M37 2017 (Browse shelf(Opens below)) Available AU00000000014710
Total holds: 0

Includes bibliographical references and index.

About the author -- Acknowledgements -- Why every business is now a data business -- Deciding your strategic data needs -- Using data to improve your business decisions -- Using data to improve your business operations -- Monetizing your data -- Sourcing and collecting data -- Turning data into insights -- Creating the technology and data infrastructure -- Building data competencies in your organization -- Ensuring your data doesn't become a liability: data governance -- Executing and revisiting your data strategy -- Index.

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