A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt
By: Sarstedt, Marko [author].
Contributor(s): Mooi, Erik [author] | Ohio Library and Information Network.
Series: Publisher: Berlin, Germany : Springer, 2019Edition: Third edition.Description: 396p.Content type: text Media type: computer ISBN: 9783662567067.Subject(s): Marketing research -- Statistical methods | Management science | StatisticsGenre/Form: Electronic books | Print books.
Contents:
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .S27 2019 (Browse shelf) | Available | AU00000000014860 |
Total holds: 0
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| HF5415.2 .K589 2018 Marketing research : a concise introduction / | HF5415.2 .L48 2016 Geodemographics for marketers : using location analysis for research and marketing / | HF5415.2 .M3164 2006 Ethnography for marketers : a guide to consumer immersion / | HF5415.2 .S27 2019 A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | HF5415.2 .U53 2009 Why we buy : the science of shopping / | HF5415.2 .W454 2012 The entrepreneur's guide to market research / | HF5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / |
Introduction to Market Reseach.- The Market Research Process.- Data.- Getting Data.- Descriptive Statistics.- Hypothesis Testing & ANOVA.- Regression Analysis.- Principal Component and Factor Analysis.-Cluster Analysis.- Communicating the Results
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