Bit by bit : social research in the digital age / Matthew J. Salganik.
By: Salganik, Matthew J.
Publisher: Princeton, New Jersey : Princeton University Press, ©2018Description: 423 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780691196107.Subject(s): Ethics | Social media | Information technology | Sociology -- Statistical methods | Social sciences -- Research -- MethodologyGenre/Form: Print books.Summary: An innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | H62 .S243 2018 (Browse shelf) | Available | AU00000000015354 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| H62 .R4477 2015 RESEARCH METHODOLOGY for Social Sciences / | H62 .R466 2019 The reviewer's guide to quantitative methods in the social sciences / | H62 .R6778 2022 Interviewing : a guide to theory and practice / | H62 .S243 2018 Bit by bit : social research in the digital age / | H62 .S275 2004 The SAGE handbook of quantitative methodology for the social sciences | H62 .S31856 2021 The coding manual for qualitative researchers / | H62 .S472 2022 Doing qualitative research / |
Includes bibliographical references (pages 367-412) and index.
An innovative and accessible guide to doing social research in the digital age. In just the past several years, we have witnessed the birth and rapid spread of social media, mobile phones, and numerous other digital marvels. In addition to changing how we live, these tools enable us to collect and process data about human behavior on a scale never before imaginable, offering entirely new approaches to core questions about social behavior. Bit by Bit is the key to unlocking these powerful methods-a landmark book that will fundamentally change how the next generation of social scientists and data scientists explores the world around us. Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout, and also lays out a principles-based approach to handling ethical challenges in the era of social media. Bit by Bit is an invaluable resource for social scientists who want to harness the research potential of big data and a must-read for data scientists interested in applying the lessons of social science to tomorrow's technologies.