Using artificial intelligence in marketing : how to harness AI and maintain the competitive edge / Katie King.
By: King, Katie [author.].
Publisher: London ; New York : Kogan Page Ltd, ©2019Description: 207 p: 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749483395 (alk. paper).Subject(s): Marketing -- Technological innovations | Artificial intelligenceGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 K56 2019 (Browse shelf) | Available | AU00000000015580 |
Total holds: 0
Includes bibliographical references (pages 197-200) and index.