Start something that matters / Blake Mycoskie.
By: Mycoskie, Blake.
©2011Edition: 1st ed.Description: 209 p: ill. ; 22 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780812981445.Subject(s): Marketing -- Social aspects | Social entrepreneurshipGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5414 .M93 2011 (Browse shelf) | Available | AU00000000016494 |
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| HF5414 .G375 2016 Chaos monkeys : obscene fortune and random failure in Silicon Valley / | HF5414 .K67 2016 Segmentation in social marketing. | HF5414 .M34 2017 Strategic social media from marketing to social change / | HF5414 .M93 2011 Start something that matters / | HF5414 .S77 2016 Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking / | HF5415 .A598 2019 The invisible brand : marketing in the age of automation, big data, and machine learning / | HF5415 .B4287 2015 Industrial organization : markets and strategies / |
The TOMS story -- Find your story -- Face your fears -- Be resourceful without resources -- Keep it simple -- Build trust -- Giving is good business -- The final step.
Known as the founder of TOMS Shoes and as a contestant on The Amazing Race, Mycoskie uses his experience with TOMS, as well as interviews with leaders of non-profits and corporations, to convey valuable lessons about entrepreneurship, transparency of leadership, and living by one's values.