Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / Neal Schaffer.
By: Schaffer, Neal.
2013Description: viii, 216 pages ; 24 cm.ISBN: 9781118651186 (cloth).Subject(s): Branding (Marketing) | Customer relations | Information technology -- Management | Social mediaGenre/Form: Print books.DDC classification: 658.8/72
Contents:
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .S393 2013 (Browse shelf) | Available | AU0000000001107 |
Total holds: 0
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Includes index.
Introduction -- Reality check : the permeating trends of social media & social business -- A social media strategy : the framework for the ever-changing world of social media -- Determining objectives and background for your social -- Audit your social -- Acknowledgments.