On trend : the business of forecasting the future / Devon Powers.
By: Powers, Devon [author.].
Publisher: Urbana : University of Illinois Press, ©2019Description: 216 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780252042874; 9780252084690.Subject(s): Consumer behavior -- Forecasting | New products | Consumer research | Business forecastingGenre/Form: Print books.Summary: "Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .P695 2019 (Browse shelf) | Available | AU00000000016567 |
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| HF5415.32 .M645 2015 Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / | HF5415.32 .M66 2011 Consumer behavior and culture : consequences for global marketing and advertising / | HF5415.32 .O743 2003 The marketing power of emotion / | HF5415.32 .P695 2019 On trend : the business of forecasting the future / | HF5415.32 .S2 2007 The evolutionary bases of consumption / | HF5415.32 .S365 2005 Visual consumption / | HF5415.32 .S596 2009 Social psychology of consumer behavior / |
Includes bibliographical references and index.
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professionals emerged to identify, anticipate, and marketize cultural change. Devon Powers uses dozens of interviews with trend and futurist professionals of the past and present around the world, archival research, participant observation at trend and futurology conferences, and in-depth engagement with both scholarly and business literatures to provide a historically-grounded account of how the trend became one of the most powerful forces in global consumer culture. In doing so, she supplies provocative new insight into some of the most pressing dynamics of our current age: the excitement and fear that accompany contemplating the future, the promise and perils of nonstop innovation, and our increasingly paradoxical relationship with cultural prediction"--