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Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim

By: Budelmann, Kevin [author].
Contributor(s): Kim, Yang, 1968- [author].
Publisher: Beverly, MA : Rockport, ©2019Copyright date: ©2019Edition: Revised and Expanded.Description: 232 p: color illustrations ; 26 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781631597084; 1631597086.Subject(s): Logos (Symbols) -- Design | Industrial design coordinationGenre/Form: Print books.Summary: "A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design."--Page [4] of cover
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Current location Call number Status Date due Barcode Item holds
On Shelf NC1002.L63 B83 2019 (Browse shelf) Available AU00000000016802
Total holds: 0

Includes index

"A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand building, defining the tools and illustrating the construction of strong brands through examples of world-class design."--Page [4] of cover

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