Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah College.
By: Quesenberry, Keith A [author.].
Publisher: Lanham : Rowman & Littlefield, ©2021Edition: Third edition.Description: 474 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781538138168; 9781538138175.Subject(s): Internet marketing | Internet advertising | Social media | Internet in public relationsGenre/Form: Print books.Summary: "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .Q46 2021 (Browse shelf) | Available | AU00000000016844 |
Total holds: 0
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| HF5415.1265 .M347 2020 Dynamic digital marketing : master your digital marketing goals and maximise your profits to grow your business | HF5415.1265 .P3674 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 .Q46 2016 Social media strategy : marketing and advertising in the consumer revolution / | HF5415.1265 .Q46 2021 Social media strategy : marketing, advertising, and public relations in the consumer revolution / | HF5415.1265 .R57 2017 Contemporary issues in social media marketing / | HF5415.1265 .R688 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / | HF5415.1265 .R688 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / |
Includes bibliographical references and index.
"This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"--