Now you see it and other essays on design / Michael Beirut.
By: Beirut, Michael [author.].
Publisher: New York : Princeton Architectural Press, ©2018Edition: First edition.Description: 240 p: 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781616896249.Uniform titles: Essays. Selections Subject(s): Commercial art -- United States | Graphic arts -- United States | DESIGN / Graphic Arts / General | DESIGN / EssaysGenre/Form: Print books.Summary: ""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | NC998.5.A1 B45 2018 (Browse shelf) | Available | AU00000000016889 |
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| NC998 .H45 2019 100 ideas that changed graphic design / | NC998.4 .D33 2012 D & AD50 : 50 years of excellence in design and advertising and the people that made it happen / | NC998.4 .L82 2014 Graphic design x100 / | NC998.5.A1 B45 2018 Now you see it and other essays on design / | NC998.5.A1 H453 2017 The moderns : midcentury American graphic design / | NC999.4.B47 A4 2021 How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / | NC1000 .C85 2018 Layout workbook : a real-world guide to building pages in graphic design / |
Includes bibliographical references and index.
""Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Short Essays on Design (2007). In more than fifty smart and accessible short pieces from the past decade, Bierut engages with a fascinating and diverse array of subjects. Essays range across design history, practice, and process; urban design and architecture; design hoaxes; pop culture; Hydrox cookies, Peggy Noonan, baseball, The Sopranos; and an inside look at his experience creating the "forward" logo for Hillary Clinton's 2016 presidential campaign. Other writings celebrate such legendary figures as Jerry della Femina, Alan Fletcher, Charley Harper, and his own mentor, Massimo Vignelli. Bierut's longtime work in the trenches of graphic design informs everything he writes, lending depth, insight, and humor to this important and engrossing collection"--