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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

By: Kingsnorth, Simon [author.].
Publisher: London ; New York : Kogan Page Ltd, ©2019Edition: Second edition.Description: 364 p: illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749498085; 9780749484224.Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planningGenre/Form: Print books.
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Revised edition of the author's Digital marketing strategy, [2016]

Includes bibliographical references and index.

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