The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg.
By: Bertini, Marco [author.].
Contributor(s): Koenigsberg, Oded [author.].
Series: Publisher: Cambridge, Massachusetts : The MIT Press, ©2020Description: 180 p: illustrations (black and white) ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780262044349; 026204434X.Subject(s): Customer relations -- Management -- Forecasting | Customer services -- Forecasting | Consumer goods -- ForecastingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.5 .B4837 2020 (Browse shelf) | Available | AU00000000017157 |
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| HF5415.35 .S65 2022 Marketing : real people, real choices / | HF5415.5 .B324 2016 More than a showroom : strategies for winning back online shoppers / | HF5415.5 .B326 2016 Hug your haters : how to embrace complaints and keep your customers / | HF5415.5 .B4837 2020 The ends game : how smart companies stop selling products and start delivering value / | HF5415.5 .B569 2010 People buy you : the real secret to what matters most in business / | HF5415.5 .C612 2015 The customer-driven organization : employing the Kano model / | HF5415.5 .D35 2013 Customer-oriented marketing strategy : theory and practice / |
Includes bibliographical references and index.
Part I. Context -- Unfinished business -- Beyond needs and journeys -- Leaner commerce -- Part II. Models -- Shaving, rocking out, and looking fabulous -- Flying hours, wash cycles, and miles driven -- Laughter, rocks, and quality of life -- Part III. Action -- Committing to outcomes -- Breaking the quality paradox -- Getting up close and personal -- Partnering with customers -- Making your move.
"An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"--