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Amazon unbound : Jeff Bezos and the invention of a global empire / Brad Stone.

By: Stone, Brad [author.].
Publisher: New York : Simon & Schuster, ©2021Edition: First Simon & Schuster hardcover edition.Description: 478 p: color illustrations, portraits ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781982132613; 1982132612.Other title: Jeff Bezos and the invention of a global empire.Subject(s): Bezos, Jeffrey | Amazon.com (Firm) | Electronic commerce | Teleshopping | Internet bookstoresGenre/Form: Biographies. | Print books.
Contents:
Part I: Invention. The Über product manager -- A name too boring to notice -- Cowboys and killers -- A year for eating crow -- "Democracy dies in darkness" -- Bombing Hollywood -- Part II: Leverage. The selection machine -- Amazon's future is CRaP -- The last mile -- The gold mine in the backyard -- Gradatim Ferociter -- Part III: Invincibility. License to operate -- Complexifiers -- Reckoning -- Pandemic.
Summary: "In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself--who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids." -- Amazon.com.Summary: 'Amazon Unbound' is an unvarnished picture of Amazon's unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. From the author of 'The Everything Store'.
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Includes bibliographical references (pages 413-459) and index.

Part I: Invention. The Über product manager -- A name too boring to notice -- Cowboys and killers -- A year for eating crow -- "Democracy dies in darkness" -- Bombing Hollywood -- Part II: Leverage. The selection machine -- Amazon's future is CRaP -- The last mile -- The gold mine in the backyard -- Gradatim Ferociter -- Part III: Invincibility. License to operate -- Complexifiers -- Reckoning -- Pandemic.

"In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself--who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids." -- Amazon.com.

'Amazon Unbound' is an unvarnished picture of Amazon's unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. From the author of 'The Everything Store'.

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