Includes index.

Section 1. Strategy in the recession: Adapt your business to the new reality - start by understanding how habits have changed. / by Michael G. Jacobides and Martin Reeves -- Avoid making this strategic mistake in a recession - now is not the time for differentiators to compete on cost / by Michael Greiner and Scott Julian -- Section 2. Managing your business through the recession: What really prevents companies from thriving in a recession - it's about knowing how to reallocate - and deallocate - resources / by Ranjay Gulati -- Do you have the right sales channels for a downturn? - three questions manufacturers should be asking themselves right now / by Andris A. Zoltners, Prabhakant Sinha, Sally E. Lorimer, and John DeSarbo -- Joint ventures and partnerships in a downturn - how to think about your existing collaborations-and the new ones you should seek out / by James Bamford, Gerard Baynham, and David Ernst -- Don't cut your marketing budget in a recession - research shows that when firms reallocate it, they have more success / by Nirmalya Kumar and Koen Pauwels -- 7 strategies for leading a crisis-driven reorg - start by moving quickly, but always with a plan / by Peter Buchas, Stephen Heidari-Robinson, Suzanne Heywood, and Matthias Qian -- Section 3. Entrepreneurship and startups in the recession: You don't have to pivot in a crisis - how to stay the course / by Daniel Isenberg and Alessandro Di Fiore -- How to launch a startup in the post-Covid era - understand the market and the needs of the consumer to stay in the game / by Uri Adoni -- Section 4. Managing yourself and your career in the recession: How to find a (great) job during a downturn - yes, it's possible - with a detailed plan of action / by Claudio Fernández-Aráoz -- Growth after trauma - five steps for coming out of a crisis stronger. / by Richard G. Tedeschi.