Absolute essentials of digital marketing / Alan Charlesworth.
By: Charlesworth, Alan [author.].
Series: Absolute essentials of business and economics.Publisher: New York : Routledge, ©2020Description: 101 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367859206.Subject(s): Internet marketingGenre/Form: Print books.Summary: "This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .C486 2020 (Browse shelf) | Available | AU00000000017676 |
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| HF5415.1265 .A84 2020 Social media strategy : a practical guide to social media marketing and customer engagement / | HF5415.1265 .B33 2018 Digital influence. | HF5415.1265 .C455 2022 Strategy, implementation and practice / | HF5415.1265 .C486 2020 Absolute essentials of digital marketing / | HF5415.1265 C4883 2015 An introduction to social media marketing / | HF5415.1265 .D343 2018 Social media marketing : theories and applications / | HF5415.1265 .D366 2021 Search engine optimization and marketing : a recipe for success in digital marketing / |
Includes bibliographical references and index.
"This shortform textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, the book can be used as either a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities"--