Normal view MARC view ISBD view

Relationship marketing in the digital age / Robert W. Palmatier and Lena Steinhoff.

By: Palmatier, Robert W [author.].
Contributor(s): Steinhoff, Lena [author.].
Series: Routledge studies in marketing.Publisher: New York : London : Routledge, Taylor and Francis Group, ©2019Description: 244 pages cm.ISBN: 9781138310025; 9780367786922.Subject(s): Relationship marketing | Marketing -- Technological innovations | Customer relationsGenre/Form: Print books.
    average rating: 0.0 (0 votes)
Current location Call number Status Date due Barcode Item holds
On Shelf HF5415.55 .P356 2019 (Browse shelf) Available AU00000000017552
Total holds: 0

Includes bibliographical references and index.

Copyright © 2020 Alfaisal University Library. All Rights Reserved.
Tel: +966 11 2158948 Fax: +966 11 2157910 Email:
librarian@alfaisal.edu