The public relations handbook / edited by Alison Theaker.
Series: Media practicePublisher: London ; New York : Routledge, ©2021Edition: Sixth EditionDescription: 423 pages cmContent type:- text
- unmediated
- volume
- 9780367278915
- HD59 .T474 2021
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD59 .T474 2021 (Browse shelf(Opens below)) | Available | AU00000000018020 |
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| HD59 .M6449 2021 Public relations ethics : | HD59 .P3548 2016 Ethics in public relations : | HD59 .S5367 2023 Managing public relations : | HD59 .T474 2021 The public relations handbook / | HD59 .W34 2016 Public relations principles : | HD59 .W387 2014 Evaluating public relations | HD59 .W43 2019 Digital PR. |
Some previous editions were authored by Alison Theaker.
Revised edition of The public relations handbook, 2016.
Includes bibliographical references and index.
"The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of topics including strategic public relations, politics and the media; media relations in the social media age; strategic communication management; public relations engagement in the not-for-profit sector; activism and public relations; and the effects of globalisation and technology on the field. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on corporate social responsibility, public relations and politics, corporate communication, globalisation, not-for-profit, financial and public sector public relations. The book also includes a discussion of key critical themes in public relations research and exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen Margaret University, Mettis Aerospace, and Battersea Cats' and Dogs' Home. Containing student-friendly features including clear chapter aims, analytical discussion questions, and key further reading throughout the text, The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and media studies"--