Event management for the tourism and hospitality industries / Bonita M Kolb.
By: Kolb, Bonita M [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, ©2021Description: 164 pages cm 28.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367649920.Subject(s): Special events -- Management | Tourism -- Management | Tourism -- Planning | Hospitality industry -- Management | Hospitality industry -- PlanningGenre/Form: Print books.Summary: "Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | GT3405 .K56 2021 (Browse shelf) | Available | AU00000000018047 |
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GT3405 .A57 2022 Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / | GT3405 .D69 2015 Event planning and management : a practical handbook for PR and events professionals / | GT3405 .J656 2020 The event planning toolkit : your guide to organizing extraordinary meetings and events / | GT3405 .K56 2021 Event management for the tourism and hospitality industries / | GT3405 .O76 2002 Corporate event project management / | GT3405 .P54 2017 Events project management / | GT3405 .S56 2021 Risk management for events / |
Includes bibliographical references and index.
"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"--