Includes index.

Small Business For Dummies®, 4th Australian & New Zealand Edition; Contents at a Glance; Table of Contents; Introduction; About This Book; How to Use This Book; Foolish Assumptions; How This Book is Organised; Icons Used in This Book; Part I: First Steps; Chapter 1: Is Small Business for You?; Working for Yourself - A Dream Come True?; Working for Yourself - Reality Strikes; Getting the Timing Right; Staying Safe or Inventing the Wheel?; Getting the Government to Help You; Setting Yourself Up for Success; Chapter 2: Buying a Business; Weighing Up the Good and the Bad

Calculating the 'True' Earnings of a BusinessValuing an Existing Business; Asking the Right Questions; Dotting Your I's, Crossing Your T's; Chapter 3: Getting into the Franchising Game; Understanding How Franchising Works; Deciding Whether Franchising is for You; Doing Your Research; Preparing to Do the Deal; Part II: Jump In, Get Wet; Chapter 4: Planning for Success; Getting Started with Your Plan; Charting a True Course; Assessing the Environment; Declaring Your Battle Plan; Presenting Financials; Chapter 5: Getting the Legals Right; Picking a Business Structure

Matching the Name to the GameProtecting Your Ideas and Your Name; Registering with the Powers That Be; Working with Contracts; Negotiating Lease Contracts; Chapter 6: Financing Your Business; Budgeting Enough for Start-Up; Sizing Up Your Finance Options; Seeking Equity and Angels; Choosing Your Lender; Lodging a Successful Loan Application; Part III: Killer Marketing; Chapter 7: Creating Your Marketing Plan; Laying Down the Elements of Your Plan; Defining Your Target Market; Analysing Your Competitors; Setting Sales Targets; Creating Strategies to Support Your Targets

Explaining How You'll Keep Yourself HonestChapter 8: Developing Online Strategies; Choosing Your Online Platform; Building Your Online Brand; Using Keywords to Get Seen; Building Links to Number One; Paying to be Found Online; Evaluating Your Success; Chapter 9: Making Service Your Business; Understanding the Importance of Customer Service; Deciding What Customer Service Means to You; Excelling at Service; Showing That You Care; Putting Theory into Practice; Dealing with Complaints; Part IV: People Power; Chapter 10: Becoming an Employer; Becoming an Employer: The First Steps

Meeting Minimum Pay and ConditionsPlaying Safe and Playing Fair; Avoiding Unfair Dismissal; Chapter 11: The Art of Management; Finding the Best Employees; Offering Someone a Job; Learning to Lead; Don't Worry, Be Happy; Managing Yourself; Part V: High Finance; Chapter 12: Cooking the Books; Going on the Paper Trail; Keeping Tabs on What You're Owed; Choosing Accounting Software; Deciding Whether the Cloud is For You; Backing Up Your Accounting Data; Chapter 13: Understanding Financial Statements; Discovering What Reports You Need (and When); Telling a Story with Your Profit & Loss Report
505 8#$aTaking a Snapshot with Your Balance Sheet

Secure your business success with this best-selling guide Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.Find out what works for you - decide whether to start from scratch, buy an existing business or purchase a franchiseBuild a business plan - develop a blueprint for business success with a w