Data and analytics strategy for business : unlock data assets and increase innovation with a results-driven data strategy / Simon Asplen-Taylor.
By: Asplen-Taylor, Simon [author.].
Publisher: London ; Kogan Page, ©2022Description: xvi, 305 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781398606074; 9781398606050.Subject(s): Management -- Statistical methods | Strategic planning -- Statistical methodsGenre/Form: Print books.Summary: "For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HD30.215 .A87 2022 (Browse shelf) | Available | AU00000000018450 |
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| HD30.2 .W4645 2014 Leading digital : turning technology into business transformation / | HD30.213 .C69 2016 Visual six sigma : making data analysis lean / | HD30.215 .A37 2020 Business analytics : data analysis and decision making / | HD30.215 .A87 2022 Data and analytics strategy for business : unlock data assets and increase innovation with a results-driven data strategy / | HD30.215 .B345 2022 Business analytics the science of data-driven decision making | HD30.215 .B36 2019 Business analytics : text and cases / | HD30.215 .H37 2018 HBR guide to data analytics basics for managers. |
Includes bibliographical references and index.
"For many organizations data is a by-product, but for the smarter ones it is the heartbeat of their business. Most businesses have a wealth of data buried in their systems which, if used effectively, could increase revenue, reduce costs and risk and improve customer satisfaction and employee experience. Beginning with how to choose projects which reflect your organization's goals and how to make the business case for investing in data, this book then takes the reader through the five 'waves' of organizational data maturity. It takes the reader from getting started on the data journey with some quick wins, to how data can help your business become a leading innovator which systematically outperforms competitors. Data and Analytics Strategy for Business outlines how to build consistent, high-quality sources of data which will create business value and explores how automation, AI and machine learning can improve performance and decision making. Filled with real-world examples and case studies, this book is a stage-by-stage guide to designing and implementing a results-driven data strategy"--