Emotions and values in equity crowdfunding investment choices. 2, Modeling and empirical study / Christian Goglin
By: Goglin, Christian [author].
Publisher: London : Hoboken, NJ : ISTE, Ltd. ; Wiley, ©2021Description: 337 pages.Content type: text Media type: computer Carrier type: online resourceISBN: 9781786306340.Other title: Modeling and empirical study.Subject(s): Capital investments -- Decision making | Crowd funding | New business enterprises -- Finance | Crowd funding -- Psychological aspects | Electronic booksGenre/Form: Print books.Summary: Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of 'emotional matching', which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HG4751 C21 2021 (Browse shelf) | Available | AU00000000018272 |
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| HG4661 .G676 2016 Quantitative momentum : a practitioner's guide to building a momentum-based stock selection system / | HG4661 .S53 2014 Stocks for the long run : the definitive guide to financial market returns & long-term investment strategies / | HG4751 .A67 2014 Private equity at work : when Wall Street manages Main Street / | HG4751 C21 2021 Emotions and values in equity crowdfunding investment choices. | HG4751 .C758 2017 How to: use crowdfunding / | HG4751 .H66 2021 The myth of private equity : an inside look at Wall Street's transformative investments / | HG4751 .J364 2017 Venture investing in science / |
Description based upon print version of record
Includes bibliographical references and index
Available to OhioLINK libraries
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of 'emotional matching', which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences