The rise of the data-opolies -- Understanding the data-opolies' anticompetitive playbook -- How data-opolies have exploited the current legal void, and what's being proposed to fix it -- Why competition isn't the easy fix -- Who owns the data, and is that even the right question? -- The promise and shortcomings of treating privacy as a fundamental inalienable right -- What are the policy implications if data is non-rivalrous? -- Avoiding four traps when competition and privacy conflict -- A way forward : developing a post-millennial antitrust/privacy/consumer protection framework -- Responding to potential criticisms to a ban on surveillance capitalism -- Signs of hope

This book explores how data-opolies colonize and dominate markets, identifying shortcomings in the proposed remedies and providing solutions that can promote privacy, deter the toxic competition caused by behavioral advertising, and balance privacy and healthy competition when they conflict