Includes bibliographical references (pages 381-382) and index.

Introduction -- Part I: Build yourself. Adulthood -- Get a job -- Heroes -- Don't (only) look down -- Part II: Build your career. Just managing -- Data versus opinion -- Assholes -- I quit -- Part III: Build your product. Make the intangible tangible -- Why storytelling -- Evolution versus disruption versus execution -- Your first adventure, and your second -- Heartbeats and handcuffs -- Three generations -- Part IV: Build your business. How to spot a great idea -- Are you ready? -- Marrying for money -- You can only have one customer -- Killing yourself for work -- Crisis -- Part V: Build your team. Hiring -- Breakpoints -- Design for everyone -- A method to the marketing -- The point of PMs -- Death of a sales culture -- Lawyer up -- Part VI: Be CEO. Becoming CEO -- The board -- Buying and being bought -- Fuck massages -- Unbecoming CEO -- Conclusion: Beyond yourself.

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in thirty plus years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia. So that's what this book is. An advice encyclopedia. A mentor in a box. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they're facing right now, how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.