Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick.
By: Chaffey, Dave [author.].
Contributor(s): Chadwick, Fiona [author.].
Publisher: Hoboken, NJ : Pearson, ©2022Edition: Eighth Edition.Description: 534 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292400969.Subject(s): Internet marketing | Strategic planningGenre/Form: Print books.Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .C455 2022 (Browse shelf) | Available | AU00000000018673 |
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"--