Advertising & promotion / Chris Hackley, Rungpaka Amy Hackley..
By: Hackley, Christopher E [author.].
Contributor(s): Hackley, Rungpaka Amy [author.].
Publisher: Los Angeles : SAGE, ©2021Edition: Fifth edition.Description: xiv, 404 pages : illustrations (colour) ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781529718508.Other title: Advertising and promotion.Subject(s): Advertising | Advertising -- Social aspects | Sales promotion | Advertising -- Brand name products | Business and Management | Advertising | Advertising -- Brand name products | Advertising -- Social aspects | Sales promotion | Business and ManagementGenre/Form: Print books.Summary: "Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5823 .H185 2021 (Browse shelf) | Available | AU00000000018541 |
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| HF5823 .E88 2017 The end of advertising : why it had to die, and the creative resurrection to come / | HF5823 .F47 2021 Strategic advertising mechanisms : from copy strategy to iconic brands / | HF5823 .G5625 2017 Global advertising practice in a borderless world / | HF5823 .H185 2021 Advertising & promotion / | HF5823 .L65 2015 Logos : the creative punch of big idea branding / | HF5823.O36 Y68 2018 Ogilvy on advertising in the digital age / | HF5823 .S67 2014 Creative advertising : an introduction / |
Includes bibliographical references (pages 374-395) and index.
"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: two brand new chapters on Social Media Advertising and Digital Advertising; commentary on how the COVID-19 pandemic has and will impact advertising; the evolving role of advertising agencies in the post digital era; and emerging forms of advertising and promotion, including the role of influencers." --Provided by publisher.