Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik
By: Kotler, Philip [author].
Contributor(s): Armstrong, Gary (Gary M.) [author] | Opresnik, Mark Oliver [contributor].
Publisher: Harlow, Essex ; New York, NY : Pearson Education Limited, ©2021Copyright date: ©2021Edition: Eighteenth edition, Global edition.Description: 728 pages : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 1292341246; 9781292341248; 9781292341132; 1292341130; 9781292374338; 1292374330.Subject(s): MarketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .K636 2021 (Browse shelf) | Available | AU00000000018707 |
Total holds: 0
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| HF5415 .K625 2023 Marketing : an introduction / | HF5415 .K636 2008 Principles of marketing / | HF5415 .K636 2010 Principles of marketing / | HF5415 .K636 2021 Principles of marketing / | HF5415 .K683 2017 Marketing 4.0 : moving from traditional to digital / | HF5415 .K685 2021 Marketing 5.0 : technology for humanity / | HF5415 .K785 2016 Marketing plan templates for enhancing profits / |
Previous edition: 2018
Includes bibliographical references (pages 659-702) and index