Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
By: O'Guinn, Thomas C.
Contributor(s): Allen, Chris T | Semenik, Richard J.
Publisher: Mason, Ohio : Thomson/South-Western, ©2022Edition: 9th ed.Description: 452 p: color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780357721407.Subject(s): Advertising | Advertising media planningGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5821 .O34 2022 (Browse shelf) | Available | AU00000000018721 |
Total holds: 0
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| HF5811 .W82 2016 The attention merchants : the epic scramble to get inside our heads / | HF5821 .A28 2017 Advertising culture and translation : from colonial to global / edited by Renato Tomei | HF5821 .E395 2017 Advertising : what everyone needs to know / | HF5821 .O34 2022 Advertising and integrated brand promotion / | HF5822 .S88 2021 Alchemy : the dark art and curious science of creating magic in brands business, and life / | HF5823 .A758 2017 Advertising creative : strategy, copy, design / | HF5823 .B4537 2016 The blueprint for strategic advertising : how critical thinking builds successful campaigns / |
Includes bibliographical references and indexes.