Marketing : an introduction / Gary Armstrong, Philip Kotler.
By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip.
Publisher: Upper Saddle River, N.J. : Prentice Hall, ©2023Edition: 15th Global edition.Description: 1 volume (various pagings) : illustrations (some color) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292433103.Subject(s): MarketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .K625 2023 (Browse shelf) | Available | AU00000000018734 |
Total holds: 0
Kotler's name appears first on an earlier ed.
Includes bibliographical references and indexes.