Alchemy : the dark art and curious science of creating magic in brands business, and life / Rory Sutherland.
By: Sutherland, Rory [author.].
Publisher: New York, NY : William Morrow, ©2021Edition: First U.S. edition.Description: xiii, 362 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062388421; 006238841X.Other title: Alchemy | Dark art and curious science of creating magic in brands business, and life | Alchemy : the surprising power of ideas that don't make sense.Subject(s): Branding (Marketing) | Branding (Marketing) -- Psychological aspects | Marketing | Marketing -- Psychological aspects | Advertising -- Psychological aspectsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5822 .S88 2021 (Browse shelf) | Available | AU00000000018997 |
Total holds: 0
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| HF5821 .A28 2017 Advertising culture and translation : from colonial to global / edited by Renato Tomei | HF5821 .E395 2017 Advertising : what everyone needs to know / | HF5821 .O34 2022 Advertising and integrated brand promotion / | HF5822 .S88 2021 Alchemy : the dark art and curious science of creating magic in brands business, and life / | HF5823 .A758 2017 Advertising creative : strategy, copy, design / | HF5823 .B4537 2016 The blueprint for strategic advertising : how critical thinking builds successful campaigns / | HF5823 .C65 2014 100 ways to create a great ad / |
"Published as Alchemy : the surprising power of ideas that don't make sense in the U.K. by WH Allen, 2019"--Title page verso.
Includes bibliographical references (pages 359-360).