The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee.
By: Lee, William G.
Boston, Mass. : Harvard Business Review Press, c2012Description: 222 p. : ill. ; 25 cm.ISBN: 1422172317 (alk. paper); 9781422172315 (alk. paper).Subject(s): Consumer behavior | Customer loyalty | Customer relationsGenre/Form: Print books.DDC classification: 658.8/342
Contents:
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.5 .L43 2012 (Browse shelf) | Available | AU0000000001311 |
Total holds: 0
Includes bibliographical references (p. [199]-202) and index.
The coming customer revolution -- Return on relationship -- The most powerful sales force -- The new marketing machine -- Harnessing the Internet -- Building customer communities in a networked world -- Customer-enhanced strategy: -- The most innovative designers.