Questionnaire design : how to plan, structure and write survey material for effective market research/ Ian Brace and Kate Bolton.
By: Brace, Ian [author.].
Contributor(s): Bolton, Kate [author.].
Publisher: London ; New York, NY : KoganPage, ©2022Edition: Fifth edition.Description: ix, 327 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781398604148; 9781398604124.Subject(s): Marketing research -- Methodology | Questionnaires -- Design | Marketing -- Recherche -- Méthodologie | Marketing research -- Methodology | Questionnaires -- DesignGenre/Form: Print books.Summary: "Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter" --Amazon.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.3 .B683 2022 (Browse shelf) | Available | AU00000000019297 |
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| HF5415.2 .W454 2012 The entrepreneur's guide to market research / | HF5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | HF5415.3 .B683 2013 Questionnaire design : how to plan, structure and write survey material for effective market research / | HF5415.3 .B683 2022 Questionnaire design : how to plan, structure and write survey material for effective market research/ | HF5415.32 .B58 2013 Consumer behaviour / | HF5415.32 .B58 2016 Consumer behaviour / | HF5415.32 .C45 2006 Emotion and reason in consumer behavior / |
Includes bibliographical references and index.
"Good data is central to information-based decision making. Increasing access to online survey software is allowing more organizations to benefit from contact with their customers, employees and the public. However, the challenges facing the questionnaire writer remain and the greater volume of surveys and demands on potential respondents' time is making the task even harder. Your questionnaire needs to work better than ever to keep their attention. Questionnaire Design provides comprehensive and practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. You can't write a good questionnaire unless you know exactly what you are trying to achieve. This updated fifth edition recognizes this fundamental challenge, with advice for gaining the clarity needed to plan and focus your questionnaire. It continues to provide guidance for those using interviewer administered surveys, but now reflects the primacy of online and the challenges that brings. With pressure on everyone's time, this revised edition makes it even easier to navigate to the key points with new bullet-pointed takeaways at the end of each chapter" --Amazon.