Paid attention : innovative advertising for a digital world / Faris Yakob.
By: Yakob, Faris [author.].
Publisher: New York : Kogan Page Inc, ©2021Edition: Second Edition.Description: xii, 227 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781398602502.Subject(s): Advertising | Branding (Marketing) | Electronic commerceGenre/Form: Print books.Summary: "The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5823 .Y335 2021 (Browse shelf) | Available | AU00000000019518 |
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HF5823 .V24 2014 Advertising transformed : the new rules for the digital age / | HF5823 .V24 2014 Advertising transformed : the new rules for the digital age / | HF5823 .Y335 2015 Paid attention : innovative advertising for a digital world / | HF5823 .Y335 2021 Paid attention : innovative advertising for a digital world / | HF5825 .M325 2019 Persuasive copywriting : cut through the noise and communicate with impact / | HF5826.5 .K38 2017 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | HF5827.2 .B43 2018 Comparative advertising : history, theory, and practice / |
Revised edition of the author's Paid attention, 2015.
Includes bibliographical references and index.
"The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today's crowded attention marketplace"--