The digital frontier : how consumer companies can create massive value through digital transformation / Ajay Sohoni.
By: Sohoni, Ajay [author.].
Contributor(s): John Wiley & Sons [publisher.].
Publisher: [Hoboken, NJ] : Wiley, 2021Copyright date: ©2021Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119803249.Subject(s): Business enterprises -- Technological innovations | Customer relationsDDC classification: 658.4/06 Summary: "Part 1 demystifies the startup world for the executives offering up an insider view on how and why unicorns exist and sometimes fail. It discusses the top 10 technology trends and top 10 consumer trends that will be relevant in the next decade. Part 2 describes in detail the digital transformation that is imminent in 6 different parts of a consumer-facing company - what the author calls the '6 digital frontiers': Advertising, Engagement, Commerce, Product development, Manufacturing and Corporate functions. Part 3 offers up a simplified 4-stage approach for companies to start from scratch and build valuable use cases, applying all the knowledge shared earlier in the book"-- Provided by publisher.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HC79.T4 S736 2021 (Browse shelf) | Available | AU00000000019528 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HC79.T4 M3553 2020 Tech trends in practice : the 25 technologies that are driving the 4th industrial revolution / | HC79.T4 R677 2016 The industries of the future / | HC79.T4 S3379 2016 The fourth industrial revolution / | HC79.T4 S736 2021 The digital frontier : how consumer companies can create massive value through digital transformation / | HC79.W4 S68 2015 Wealth, poverty and politics an international perspective / | HC102.5.A2 F76 2014 Fortune tellers : the story of America's first economic forecasters / | HC102.5.A49 A3 2011 Idea man : a memoir by the cofounder of Microsoft / |
Includes index.
Place of publication from ECIP data view.
"Part 1 demystifies the startup world for the executives offering up an insider view on how and why unicorns exist and sometimes fail. It discusses the top 10 technology trends and top 10 consumer trends that will be relevant in the next decade. Part 2 describes in detail the digital transformation that is imminent in 6 different parts of a consumer-facing company - what the author calls the '6 digital frontiers': Advertising, Engagement, Commerce, Product development, Manufacturing and Corporate functions. Part 3 offers up a simplified 4-stage approach for companies to start from scratch and build valuable use cases, applying all the knowledge shared earlier in the book"-- Provided by publisher.