Authenticity : building a brand in an insincere age / Mark Toft, Jay Sunny, and Rich Taylor.
By: Toft, Mark [author.].
Contributor(s): Sunny, Jay [author.] | Taylor, Rich [author.].
Publisher: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, ©2020Description: xii, 198 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781440873201.Subject(s): Branding (Marketing) | Advertising | Authenticity (Philosophy)Genre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .T65 2020 (Browse shelf) | Available | AU00000000019550 |
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| HF5415.1255 .S54 2016 Creating a brand identity : a guide for designers / | HF5415.1255 .S59 2017 Brand fans : lessons from the world's greatest sporting brands / | HF5415.1255 .S75 2015 Unbrandable : how to succeed in the new brand space / | HF5415.1255 .T65 2020 Authenticity : building a brand in an insincere age / | HF5415.1255 .T87 2016 All about them : grow your business by focusing on others / | HF5415.1255 .W745 2019 Follow the feeling : brand building in a noisy world / | HF5415.1255 .Y68 2016 Brand media strategy : integrated communications planning in the digital era / |
Includes bibliographical references and index.
Setting the stage -- Why authenticity -- What authenticity requires -- Ficing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
"This book shows you how to align your advertising and marketing efforts with the purpose of your company's brand"--