The business of belonging : how to make community your competitive advantage / by David Spinks.
By: Spinks, David [author.].
Publisher: Hoboken, New Jersey : Wiley, ©2021Description: 188 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119766124.Subject(s): Customer relationsGenre/Form: Print books.Summary: "The idea of business community is changing. Older, traditional approaches to build community, such as those of Raving Fans, are about getting people to love your brand and product and evangelize it. But to be a true community, those fans need to be connected to each other, and given clear paths to contribute. The Business of Belonging is about creating such a valuable community around your brand and product that customers not only become more loyal, they also become contributors and leaders who help accelerate the growth of your business. It's the world's first book for the decision maker who wants to better understand community, and for the community builder who wants to succeed in the world of business. This book will walk you through the exact process you need to align community with business objectives like growth and retention, and how to make these things measurable and actionable. It will follow the SPACES Model, which holds that growth through community comes in 6 areas: Support, Product, Acquisition, Contribution, Engagement and Success."--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.5 .S68 2021 (Browse shelf) | Available | AU00000000019419 |
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| HF5415.5 .R435 2016 Service design for business : a practical guide to optimizing the customer experience / | HF5415.5 .S448 2012 The intention economy : when customers take charge / | HF5415.5 .S532 2016 The DNA of customer experience : how emotions drive value / | HF5415.5 .S68 2021 The business of belonging : how to make community your competitive advantage / | HF5415.5 .T253 2014 Dynamic customer strategy : today's CRM / | HF5415.5 .T43 2016 Service is front stage : positioning services for value advantage / | HF5415.5 .V346 2015 When digital becomes human : the transformation of customer relationships / |
Includes bibliographical references and index.
"The idea of business community is changing. Older, traditional approaches to build community, such as those of Raving Fans, are about getting people to love your brand and product and evangelize it. But to be a true community, those fans need to be connected to each other, and given clear paths to contribute. The Business of Belonging is about creating such a valuable community around your brand and product that customers not only become more loyal, they also become contributors and leaders who help accelerate the growth of your business. It's the world's first book for the decision maker who wants to better understand community, and for the community builder who wants to succeed in the world of business. This book will walk you through the exact process you need to align community with business objectives like growth and retention, and how to make these things measurable and actionable. It will follow the SPACES Model, which holds that growth through community comes in 6 areas: Support, Product, Acquisition, Contribution, Engagement and Success."--