The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / Kivi Leroux Miller.
By: Leroux Miller, Kivi [author.].
Publisher: Hoboken, New Jersey : Wiley, ©2021Edition: 2nd edition.Description: 242 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781119771036.Subject(s): Nonprofit organizations -- MarketingGenre/Form: Print books.Summary: "Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today's nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You'll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650 nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision."--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415 .L474 2021 (Browse shelf) | Available | AU00000000019437 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
HF5415 .K685 2021 Marketing 5.0 : technology for humanity / | HF5415 .K785 2016 Marketing plan templates for enhancing profits / | HF5415 .L3617 2020 Myths of marketing : banish the misconceptions and become a great marketer / | HF5415 .L474 2021 The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause / | HF5415 .L482 1986 The marketing imagination / | HF5415 .L4832 2008 Marketing myopia / | HF5415 .M3344 2018 Mastering market analytics : business metrics - practice and application / |
Includes index.
"Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy techniques, both offline and online. The Nonprofit Marketing Guide boils down the best of today's nonprofit marketing theories into practical, cost-effective, can-do strategies and uncovers the street-tested tactics that you really can pull off on your own. You'll also find concrete tips on how to sit down and produce nearly two dozen specific marketing publications for your nonprofit and additional resources on the companion website. Over the last seven years, the author has done a significant amount of new research via their annual Nonprofit Communications Trends Reports, where 650 nonprofits take an extensive survey. This new data on the communications goals, strategies, objectives and tactics most often used in the nonprofit sector will be integrated throughout the revision."--