The Routledge handbook of tourism experience management and marketing / edited by Saurabh Kumar Dixit.
Contributor(s): Dixit, Saurabh Kumar [editor.].
Series: Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, ©2020Copyright date: ©2020Description: (xxxiv, 618 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceSubject(s): Tourism -- Management | Tourism -- MarketingGenre/Form: Print books. In: Taylor & Francis e-books (online collection). Evidence-based DDA. T&F. Discovery. 2021-2023Summary: "The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries"--| Current location | Call number | Status | Date due | Barcode | Item holds |
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| On Shelf | G155.A1 R687 2020 (Browse shelf) | Available | AU00000000019444 |
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| G155.A1 I58 2022 International case studies in tourism marketing / | G155.A1 K595 2021 Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / | G155.A1 M6657 2022 Tourism marketing : in the age of the consumer / | G155.A1 R687 2020 The Routledge handbook of tourism experience management and marketing / | G155.A1 T592337 2016 Tourism management, marketing, and development : performance, strategies, and sustainability / | G156.5 .H47 2022 World heritage and tourism : marketing and management / | G156.5.S87 D474 2011 Desert tourism : tracing the fragile edges of development / |
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"The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries"--
Content provider: Taylor & Francis.
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