AI strategy for sales and marketing : connecting marketing, sales and customer experience / Katie King.
By: King, Katie [author.].
Publisher: London ; New York, NY : Kogan Page Inc, ©2022Description: xi, 274 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781398602021; 9781398602007.Subject(s): Marketing -- Technological innovations | Selling -- Technological innovations | Artificial intelligence | Customer relationsGenre/Form: Print books.Summary: "Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .K521995 2022 (Browse shelf) | Available | AU00000000019474 |
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| HF5415 .H844 2019 Smarketing : how to achieve competitive advantage through blended sales and marketing / | HF5415 .I5144 2021 Influencer marketing : building brand communities and engagement / | HF5415 .J42 2015 Valuable content marketing : how to make quality content your key to success / | HF5415 .K521995 2022 AI strategy for sales and marketing : connecting marketing, sales and customer experience / | HF5415 .K625 2023 Marketing : an introduction / | HF5415 .K636 2008 Principles of marketing / | HF5415 .K636 2010 Principles of marketing / |
Includes bibliographical references and index.
"Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, LinkedIn, PwC, Rolls Royce and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX"--