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Tourism marketing : in the age of the consumer / Alastair M. Morrison.

By: Morrison, Alastair M [author.].

Publisher: New York : Routledge, Taylor & Francis Group, ©2022Description: xxvi, 757 pages : illustrations (color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415726368.Subject(s): Tourism -- Marketing | Hospitality industry -- Marketing | Service industries -- Marketing | Tourism -- Computer network resourcesGenre/Form: Print books.

Partial contents:

Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.

Summary: "Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:

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Holdings ( 1 )
Title notes

Current location	Call number	Status	Date due	Barcode	Item holds
On Shelf	G155.A1 M6657 2022 (Browse shelf)	Available		AU00000000019573

Total holds: 0

Includes bibliographical references and index.

Part 1. THE CONSUMER -- Part 2. THE STRATEGY -- Part 3. THE IMPLEMENTATION -- Part 4. THE TOURISM PRODUCT -- Part 5. THE EVALUATION OF TOURISM MARKETING.

"Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:

Alfaisal Library

Tourism marketing : in the age of the consumer / Alastair M. Morrison.

By: Morrison, Alastair M [author.].