Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / Erdogan Koc.
By: Koc, Erdogan [author.].
Publisher: Abingdon, Oxon ; New York, NY : Routledge, ©2021Description: 354 pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367860745.Subject(s): Tourism -- Cross-cultural studies | Tourism -- Marketing -- Cross-cultural studies | Tourism -- Management -- Cross-cultural studiesGenre/Form: Print books.Summary: "Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour. Given the demand for delivering superior customer value, understanding different cultures from both host and guest sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' learning. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including; intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation and human orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students and future managers in the fields of Tourism and Hospitality"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | G155.A1 K595 2021 (Browse shelf) | Available | AU00000000019576 |
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G155.A1 G425 2021 Marketing tourism and hospitality : concepts and cases / | G155.A1 G59 2018 Tourists and tourism : a reader / | G155.A1 I58 2022 International case studies in tourism marketing / | G155.A1 K595 2021 Cross-cultural aspects of tourism and hospitality : a services marketing and management perspective / | G155.A1 M6657 2022 Tourism marketing : in the age of the consumer / | G155.A1 R687 2020 The Routledge handbook of tourism experience management and marketing / | G155.A1 T592337 2016 Tourism management, marketing, and development : performance, strategies, and sustainability / |
Includes bibliographical references and index.
"Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour. Given the demand for delivering superior customer value, understanding different cultures from both host and guest sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students' learning. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including; intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation and human orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students and future managers in the fields of Tourism and Hospitality"--