Get different : marketing that can't be ignored / Mike Michalowicz.
By: Michalowicz, Mike [author.].
Publisher: [New York] : Portfolio, Penguin, ©2021Description: 288 pages : illustrations, forms ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780593330630.Subject(s): Marketing -- Planning | Branding (Marketing)Genre/Form: Print books.Summary: "From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Different Is Better is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415 .M5273 2021 (Browse shelf) | Available | AU00000000019586 |
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
HF5415 .L4832 2008 Marketing myopia / | HF5415 .M3344 2018 Mastering market analytics : business metrics - practice and application / | HF5415 .M37953 2013 The complete marketer : 60 essential concepts for marketing excellence / | HF5415 .M5273 2021 Get different : marketing that can't be ignored / | HF5415 .M85 2013 The marketing gurus : lessons from the best marketing books of all time / | HF5415 .P36 2020 Marketing strategy : based on first principles and data analytics. | HF5415 .P4347 2022 Agile marketing : unlock adaptive and data-driven marketing for long-term success / |
Includes index.
"From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Different Is Better is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time"--