International case studies in tourism marketing / edited by Gürhan Aktaş and Metin Kozak.
Contributor(s): Aktaş, Gürhan [editor.] | Kozak, Metin [editor.].
Series: International cases studies in tourism.Publisher: London ; New York, NY : Routledge, ©2022Description: xxiii, 244 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032023137.Subject(s): Tourism -- Marketing -- Case studies | Tourism -- Management -- Case studiesGenre/Form: Print books.Summary: "This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | G155.A1 I58 2022 (Browse shelf) | Available | AU00000000019613 |
Includes bibliographical references and index.
"This international case study book provides 28 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"--