E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / Kunle Campbell.
By: Campbell, Kunle [author.].
Publisher: London ; New York, NY : Kogan Page Inc, ©2023Description: 321 pages.Content type: text Media type: computer ISBN: 9781398607989.Subject(s): Electronic commerce | Internet marketing | Customer relationsGenre/Form: Print books.Summary: "Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy.E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5548.32 .C3556 2023 (Browse shelf) | Available | AU00000000019636 |
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| HF5548.2 .V326 2020 The organisation of tomorrow : how AI, blockchain, and analytics turn your business into a data organisation / | HF5548.32 .B44 2017 Starting an online business all-in-one / | HF5548.32 .B656 2015 Leading digital strategy : driving business growth through effective e-commerce / | HF5548.32 .C3556 2023 E-commerce growth strategy : a brand-driven approach to attract shoppers, build community and retain customers / | HF5548.32 .C472 2019 Digital business and e-commerce management : strategy, implementation and practice / | HF5548.32 .E1835 2016 E-commerce and the digital economy / | HF5548.32 .E996 2016 Virtual competition : the promise and perils of the algorithm-driven economy / |
Includes bibliographical references and index.
"Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy.E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans"--