Principles of marketing for a digital age / Tracy L. Tuten.
By: Tuten, Tracy L [author.].
Publisher: Los Angeles : SAGE, ©2024Edition: 2nd edition.Description: xxiii, 472 pages : color illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781529779790.Subject(s): Marketing | Internet marketingGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|
On Shelf | HF5415 .T78 2024 (Browse shelf) | Available | AU00000000019658 |
Total holds: 0
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HF5415 .S24 2013 The SAGE Handbook of Marketing Theory | HF5415 .S775 2017 Artificial intelligence for marketing : practical applications / | HF5415 .T5564 2021 Marketing strategy : overcome pitfalls and create effective marketing / | HF5415 .T78 2024 Principles of marketing for a digital age / | HF5415 .V323 2016 #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / | HF5415 .W483 2006 What is marketing? / | HF5415 .W55 2014 Leading edge marketing : turning technology into value / |
Includes bibliographical references (pages 437-462) and index.