Principles of strategic communication / Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka.
By: Holtzhausen, Derina Rhoda [author.].
Contributor(s): Fullerton, Jami A [author.] | Lewis, Bobbi Kay [author.] | Shipka, Danny [author.].
Publisher: New York, NY : Routledge, ©2021Description: 341 pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367426316.Subject(s): Business communication | Advertising | Marketing | Public relationsGenre/Form: Print books.Summary: "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5718 .H655 2021 (Browse shelf) | Available | AU00000000019695 |
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| HF5718 .H34 2013 HBR's 10 must reads on communication. | HF5718 .H34 2013 HBR's 10 must reads on communication. | HF5718 .H34 2021 HBR's 10 must reads on communication. | HF5718 .H655 2021 Principles of strategic communication / | HF5718 .L34 2020 Strategic communication for organizations / | HF5718 .L36 2014 Language and communication at work discourse, narrativity, and organizing / | HF5718 .L44 2018 BCOM9 / |
Includes bibliographical references and index.
"Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online resources feature chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank"--