The strategic communication imperative : for mid and long-term issues management / James Mahoney.
By: Mahoney, James Scott [author.].
Publisher: London ; New York : Routledge, Taylor & Francis Group, ©2022Description: xvii, 232 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781032011394.Subject(s): Business communication | Strategic planning | OrganizationGenre/Form: Print books.Summary: "This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5718 .M344 2022 (Browse shelf) | Available | AU00000000019726 |
Includes bibliographical references (pages 207-225) and index.
"This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business planning. This approach re-positions strategic issues communication in a professional practice dimension that has a specific focus on issues that do not immediately impact on an organisation's ability to achieve its day-to-day business goals. Full of contemporary examples from business, and including a thorough explanation of how the model can be applied in professional practice, the book will prove illuminating reading for scholars, students and professionals alike"--