Metaphor and persuasion in strategic communication : sustainable perspectives / by Federica Ferrari.
By: Ferrari, Federica [author.].
Series: Routledge studies in rhetoric and stylistics ; 15.Publisher: New York : Routledge, ©2019Description: 270 p.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138732414 (hardback); 9781315188461 (bk).Subject(s): Persuasion (Rhetoric) | Metaphor -- Political aspectsGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | P301.5.P47 F47 2019 (Browse shelf) | Available | AU00000000019802 |
Includes bibliographical references and index.
"Words are Killers" alias Metaphor and Persuasion -- Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse -- The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text -- Quantitative and Preliminary Analysis I : II: Hypothesising Rhetorical Attitudes in Discourse -- Qualitative Textual Analysis II: Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict -- Qualitative Metaphor Analysis III : from Microtext to Macrotext: the Strategy of Fear -- Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change --Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication -- Transformational Power and Sustainable Perspectives.