How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / John Westwood.
By: Westwood, John [author.].
Publisher: London, United Kingdom ; New York, NY : Kogan Page, ©2022Edition: Seventh edition.Description: 177 pages.Content type: text Media type: computer ISBN: 9781398605688.Subject(s): Marketing -- ManagementGenre/Form: Print books.Summary: A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Succ2022008071ess series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career"-- Provided by publisher| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.13 .W48 2022 (Browse shelf) | Available | AU00000000019925 |
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| HF5415.13 .W48 2013 How to write a marketing plan / | HF5415.13 .W48 2016 How to write a marketing plan / | HF5415.13 .W48 2019 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / | HF5415.13 .W48 2022 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / | HF5415.15 .E455 2016 Project management in product development : leadership skills and management techniques to deliver great products / | HF5415.15 .G55 2007 Authenticity : what consumers really want / | HF5415.15 .M375 2016 Innovation project management handbook / |
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business. The Creating Succ2022008071ess series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career"-- Provided by publisher