Digital marketing : strategic planning & integration / Annmarie Hanlon.
By: Hanlon, Annmarie [author.].
Publisher: Los Angeles ; London : SAGE, ©2022Copyright date: ©2022Edition: Second edition.Description: xvii, 454 pages : illustrations (chiefly color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781529742817; 1529742811; 9781529742800; 1529742803.Subject(s): Internet marketing | Marketing sur Internet | Internet marketing | Internet marketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .H35775 2022 (Browse shelf) | Available | AU00000000019839 |
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| HF5415.1265 .F745 2014 Return on engagement : content strategy and web design techniques for digital marketing / | HF5415.1265 .G36 2016 Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / | HF5415.1265 .G66 2017 Social media analytics strategy : using data to optimize business performance / | HF5415.1265 .H35775 2022 Digital marketing : strategic planning & integration / | HF5415.1265 .H367 2022 The digital marketing planner : your step-by-step guide / | HF5415.1265 .I84 2021 Social media for small business : marketing strategies for business owners / | HF5415.1265 .J64 2015 Adaptive marketing : leveraging real-time data to become a more competitive and successful company / |
Originally published: 2019.
Includes bibliographical references and index.
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing.