Brand you : stand out from the crowd with authentic personal branding / David Royston-Lee and Sylvana Storey.
By: Royston-Lee, David [author.].
Contributor(s): Storey, Sylvana [author.].
Publisher: Harlow, England ; New York : Pearson, 2023Edition: Third edition.Description: pages cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781292457284.Subject(s): Career development | Business networks | Branding (Marketing) | Success in businessDDC classification: 650.1| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5381 .P87 2023 (Browse shelf) | Available | AU00000000020118 |
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| HF5381 .B7785 2016 Designing your life : how to build a well-lived, joyful life / | HF5381 .C6593 2013 Reinventing you : define your brand, imagine your future / | HF5381 .H4293 2013 (Forget a mentor) find a sponsor : the new way to fast-track your career / | HF5381 .P87 2023 Brand you : stand out from the crowd with authentic personal branding / | HF5381 .R364 2016 Management skills for effective planners : a practical guide / | HF5381 .W2147 2019 Master your next move : proven strategies for navigating the first 90 days--and beyond / | HF5382.6 .K55 2011 How women can make it work : the science of success / |
Includes bibliographical references and index.
Why develop your brand? -- How do brands work? -- Your personal brand -- Discovering your personal brand -- Your purpose -- Understanding your vision and mission -- Your values -- Your talents -- Using archetypes to develop your brand -- Explaining what you do -- Storytelling -- Presence -- Building your brand offline -- Building your brand online -- Aligning your CV and covering letter with your brand -- Staying focused.